Sales pipeline spreadsheets have long been used by financial advisors, software engineers, and other corporate executives to chart the progress of a company’s sales through the making of sales calls. While sales pipelines can still be charted with great accuracy these days, the use of sales pipelines has become so ingrained in the business world that it is now used on a daily basis, in most organizations today.
Sales pipelines can be visualized using a Sales Pipeline Spreadsheet. While these spreadsheets are undoubtedly very useful, they do not necessarily provide the maximum amount of detail that a data analyst or company sales manager would like.
There is a way that sales managers can obtain that extra level of detail that they need when charting their company’s sales pipelines. The most common way to track sales pipelines these days is to use the Google AdWords Toolbar. This toolbar, which is available in both Chrome and Firefox, allows you to utilize all of the same Google search features as you would on any other site, and also integrates with Google Analytics.
AdWords is one of the major driving forces behind the ever-growing popularity of the Internet as a tool for business management. Sales pipelines are a part of any company’s everyday business management activities, and so Google AdWords helps to keep track of the progress of every type of purchase that your company makes, using this unique advertising technique. With your company’s sales pipeline tracking system in place, you can be certain that your business is effectively utilizing its resources to their fullest potential. In order to effectively use the toolbar, you will need to add a tracking ID to your account.
Once you have a tracking ID added to your account, you will be able to track all of the revenue that you are generating through the use of your AdWords toolbar. To use the toolbar, you simply put in the keyword that you wish to track and Google will return all of the traffic that the particular keyword has generated within the last three months.
You will also be able to view your click-stream information. Click stream information provides information about who is clicking on your ads, where those clicks are coming from, how many times each of those people were exposed to your ads and more. Through the use of the Google AdWords toolbar, you can determine how many clicks are coming from individuals who are actually interested in the product or service that you are selling.
Sales managers can even obtain a snapshot of your company’s current customer base through the use of this toolbar. This type of information is extremely valuable because it can help your sales team to understand which of their current customers are showing the most interest in the products or services that your company is offering.
The sales tracking system that you choose to implement into your company will impact both your bottom line and your ability to keep your company on the right track. Your sales pipeline spreadsheets and Google AdWords toolbar can help you chart your company’s progress, which can help your organization to be more effective and profitable.